Our printery offers a range of refinements that will significantly increase the product esthetics and highlight those features of the product that you want to draw attention to (e.g. hot foil stamping in luxury products and a lusterless varnish – for those related to ecology).
Lamination is about covering the printed label with a thin layer of foil. Thanks to this, the label gains a glint effect that would not be possible with varnish. Additional lamination secures the printing against mechanical damage or soil. The labels become more firm and their weight increases as well.
Hot foil stamping – cold-stamping
The effect of gilding is achieved by applying a very thin metal coated foil on particular parts of the label’s surface. The process is conducted with the usage of photopolymer moulds, in one line with UV paint printing. It should be highlighted that we have the possibility to print on the surface of cold-stamping, which results in interesting visual effects.
Embossing is about “forcing out” certain areas of the backing to achieve a “3D effect”. This operation is conducted online during the actual process of printing, with a form that we prepare by ourselves. The usage of embossing has influence on increasing esthetics of the label and highlighting some of the graphic elements. One may perform embossing on large areas of the label, as well as the smaller elements, such as the logo or name of the product. Best results are achieved by embossing on paper and metal coated backing, as well as aluminum labels.
Special varnish – lusterless and iridescent
Regular glinting UV varnish is a solution that has been used for years and it is an economical method of securing the label and enhancing its esthetics.
Special varnish is a more interesting solution.
Lusterless varnish secures the printing, but instead of glint it gives an effect of dimness – colors are slightly “restrained” and, consequently, the label makes this natural, “ecological” impression.
Iridescent varnish gives an effect of pearly glint, which then can be used in the case of luxury products.
A very interesting solution that may draw attention is to mix the above mentioned types of varnish. With a well-planned graphic and usage of glinting varnish on some of the elements and lusterless on some other, one may achieve a brilliant final effect.
Deactivation of adhesive / Underprinting
The machines we own are able to apply paint from the side of the adhesive, which may find serve many purposes.
If packages of the product have certain features (they are properly transparent), then on the side with the adhesive one may print e.g. text information, type of content, usage instructions etc. It can be then read by looking through a transparent bottle, while the whole front part of the label can be used for colorful graphic.
Deactivation of adhesive is an operation that is technically similar, however, in this case it is not about printing graphics or texts, but about changing the properties of the adhesive in certain places. Adhesive may weaken or fully eliminate its adhesiveness, so that a particular area will be “non-adhesive”.